Published Works — John J. Roach, Esq.
As a practicing San Francisco personal injury attorney and SFTLA Board Member, I regularly contribute to the leading publications of the California plaintiffs’ bar. These articles reflect real courtroom experience, case strategy, and lessons learned from years of trial practice in San Francisco and the Bay Area.
Plaintiff Magazine
Plaintiff Magazine is the premier publication of the California plaintiffs’ bar, read by personal injury attorneys throughout the state.
- “Converse v. Adkins as an Evolution of Palsgraf and the Law of Foreseeability” (June 2025) — In-depth analysis from my trial in Converse v. Adkins, examining jury instructions on the sudden emergency doctrine and foreseeability in negligence law. Read the article here | Download PDF
- “The In-Person Jury Trial During the Pandemic: One Lawyer’s Experience” (January 2021) — First-hand account of conducting the first in-person civil jury trial in San Francisco Superior Court after the March 2020 shutdown. Read the article here | Download PDF
- “Profile: John Roach” (October 2019) — Full feature on my transition from prominent plaintiffs’ firms to building a successful solo practice, with mentorship insights. Read the profile here | Download PDF
- “My First Trials” (February 2015) — Practical lessons from preparing and trying small cases as if they were million-dollar matters early in my career. Read the article here | Download PDF
The Trial Lawyer — SFTLA Magazine
The Trial Lawyer is the official publication of the San Francisco Trial Lawyers Association, where I serve as a Board Member and Education Committee Co-Chair.
- “Enough: Plaintiff Attorneys Take on the Tenderloin” (Spring 2025) — Article spotlighting impactful plaintiff-side work addressing issues in San Francisco’s Tenderloin district. View SFTLA Publications & Magazine Archives here
- Interview / Feature with a San Francisco Superior Court Judge (July 2023) — Reflective piece featuring a long-serving SF Superior Court judge, contributed via my Magazine Committee role. View SFTLA Publications & Magazine Archives here
Speaking & Presentations
- “How to Market Your Firm as a LinkedIn Badass” — ADR Services, Inc. (September 2025)
- SFTLA Mental Health & Wellness CLE for Lawyers — Organizer and Chair (February 2026)
- Regular moderator of jury trial debrief panels, mock trials, and voir dire strategy sessions for SFTLA members
Legal Blog
I publish in-depth articles on California personal injury law, car accident claims, traumatic brain injuries, UIM arbitrations, wrongful death, and practical advice for Bay Area injury victims — updated regularly.
Media & Press Inquiries
I am available as a legal expert source for journalists covering personal injury law, California auto insurance, traumatic brain injuries, and San Francisco traffic safety. Contact me directly at john@representmyinjury.com or (415) 851-4557.
About John J. Roach
John J. Roach, Esq. is a San Francisco personal injury attorney, Super Lawyer (2021–2026), SFTLA Board Member, and Education Committee Co-Chair with extensive plaintiff-side trial experience. He has recovered more than $25 million for Bay Area injury victims and is fluent in English and Spanish.